Redoko was approached to tender for the revamp of the Re-Solv charity national website and branding. An established, well-respected substance abuse charity, Re-Solv needed to modernise their online presence and implement a new logo/typography scheme which would be welcoming and calm.
At first we took the wrong approach. Our designs were too corporate and image-based. We were following the trend of new site layouts – big, high res photos and bold colours – but Re-Solv needed something different. We started again and this time we thought more about the site’s visitors. We used their original colours and created a soft, calming palette. We stopped using photography as the inclusion of one person – one age, one gender, one race – might exclude others. We started drawing all visual elements by hand and found a hand-drawn font to match the sketches. The result was a peaceful, welcoming site with a very unique look and feel.
Because of the urgent nature of enquiries to the site we added a chat feature to allow charity staff to speak to visitors whenever they need help. We also added a database of national substance abuse help centres, a downloadable resource section and updated Re-Solv’s online training module.
We’ve since worked with Re-Solv on their publications: leaflets, posters, beermats, promo stands and banners. We helped them with their SEO and Adword campaigns. We carry out maintenance each month, updating the theme, files, scripts and taking a full site back-up.